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₿ BLOCK LAUNCHES MASS-MARKET BITCOIN CAMPAIGN AIMED AT 60M AMERICANS
Jack Dorsey’s Block is making a much bigger push to move Bitcoin beyond investing.
The company has launched its first major Bitcoin consumer advertising campaign:
“Bitcoin Does.”
Block says the campaign is aimed at roughly:
60 MILLION “BITCOIN-CURIOUS” AMERICANS
Instead of focusing on BTC price appreciation, the campaign presents Bitcoin as money that can actually be used.
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