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Buying accounts on Xiaohongshu, I advise you to be cautious. Don’t just look at the follower count, likes, saved data, and backend quotes the seller shows you. An account isn’t like a secondhand piece of clothing that can be transferred. Behind a Xiaohongshu account are someone else’s phone number, email, real-name ID, even facial recognition data. Platform rules clearly prohibit account buying, selling, renting, or sharing. Changing the bound phone number doesn’t mean the real-name info is transferred to you. If the platform conducts a risk control check and requires the original real-name user to verify their face, or detects abnormal login devices, IPs, or behavior, the content and followers could all be wiped out, and the money you paid will basically be lost. I heard a typical example: someone spent over 3,000 yuan to buy a beauty account with 30,000 followers. The seller promised "after-sales service and phone number change guarantee," but after just taking two ads, the account triggered a security verification. The buyer couldn’t find the original real-name user to verify their face, the seller stopped responding after receiving the money, and eventually the account was restricted from logging in and later banned. Over 3,000 yuan isn’t a huge sum, but the advertiser’s final payment, the unwithdrawn balance in the account, and the time spent creating content—all were lost. Even worse, these transactions mostly happen via private transfers on WeChat or Alipay, the platform won’t intervene, contracts are hard to enforce legally, and the cost of defending your rights is ridiculously high. Some might say, business always has risks, right? Look at big players like Cathie Wood; ARKK fell from its peak, dropping over 60% in 2022, but they still release reports, livestreams, and investor letters explaining the logic. Investors at least know why they lost money and can choose to redeem. But if your account gets banned after buying it, the platform won’t hold a hearing for you just because you bought it privately, and the seller definitely won’t write a report for you. Who do you turn to? Customer service will only tell you it violates community guidelines; if you report to the police, they might first ask if the transaction itself was legal. When I trade myself, I set stop-losses. Recently, I set them too tight and got stopped out twice. It was painful, but at least the losses were controllable, and I learned my lesson. But with buying accounts in this gray market, you don’t even get a chance to stop loss: bans aren’t gradual declines, they’re sudden cuts; there’s no liquidity, no appeals, no one to take over. You think you’re buying an asset, but you’re actually buying the right to use someone else’s real-name account, which can be revoked, frozen, or wiped at any time. So, about buying accounts on Xiaohongshu, I advise you to be cautious. If you want to seriously create content, register your own account, verify your own real name, and grow your account yourself. It’s slower but more reliable. I avoid gray market trades altogether. What about you?